Why is everyone so obsessed by women´s body. I can´t seem to walk around without being surrounded by a hotchpotch of thighs, bums and boobs in all colors and sizes. Companies, regardless of the product they sell, feel entitled to tell women how they should look like and the public either slam them for encouraging women to starve or applaud them for reassuring women that it´s ok to be fat.
Are companies like Dove, Curvy Kate Lingerie and Dear Kate that launched positive body image campaigns any better than the others? They are equally concentrating on women´s looks and feel entitled to tell them how they should feel about themsleves. Isn´t it better to just forget about our bodies and find a more creative way to promote their business?
Why is my bra or pants size any of your business? A funny and at some points shocking quiz on BuzzFeed asking readers to guess what some sexist adverts are trying to sell perfectly reflects my point. Check it out here.